BRANDING & VISUAL IDENTITY
Naming, logo design and visual identity for businesses.
Build an identity that works on a website, in a document and in print. With the right files and practical rules you can use consistently.
IDENTITY STARTS BEFORE THE LOGO
Meaning first. Then form.
We clarify who you serve, what you offer and how you want to be perceived. The visual direction starts there.
01
Naming
Naming directions, meaning, pronunciation and preliminary domain checks. The final choice is tied to your market and use.
02
Logo & symbol
A wordmark, symbol and arrangements for small and large uses. Variants are defined around the places the identity will appear.
03
Visual system
Typography, colour palette, spacing, hierarchy and image direction. The same identity across the materials you use.
GUIDELINES YOU CAN USE
Clear rules for each application.
Keep the identity consistent
- Proportions, clear space and minimum sizes.
- Horizontal, vertical and icon variants where needed.
- Colour, monochrome, positive and reversed versions.
- Correct examples and uses to avoid.
Make the files practical
- Typefaces, weights, hierarchy and spacing rules.
- Screen colour values and print specifications.
- Vector logo files and transparent web exports.
- Agreed applications: documents, social, business cards or signage.
ALREADY HAVE A LOGO?
We can build around it.
We can organise the files and define rules for an existing identity, or develop an evolution based on the brief. We agree what to preserve before design begins.
LET’S START WITH YOUR IDEA
What would you like to build?
Tell me about the business and what you want to achieve. We will clarify the direction, deliverables and next step together.